If you already work in public relations for your company, then you may be looking for a way to move up the corporate ladder into a higher management position. If this is the case, a public relations degree from one of many MBA Colleges is the first step for your future career. As a public relations specialist, you’ll be responsible for directing and guiding corporate communications between your company and its customers.
This article explores an MBA in public relations programs, as well as the kind of career you can expect upon graduation from the program. Public relations can be defined as promotions that create good will for a person, a company, or an institution. In other words, public relations help promote and protect an organization’s image and products.
What Are the Requirements for an MBA in Public Relations?
Public relations specialists maintain a healthy image for all types of organizations. To get into public relations, you need drive, commitment, initiative, creativity, and good judgment. However, your most important asset is ability to work and communicate well with others.
A public relations graduate degree requires the ability to analyze trends, predict consequences, and create a plan of action that serves the public interest. Put simply, a public relations graduate manages communications between customers and organizations.
In today’s economy, most companies not only require great people skills, but they also seek professionals with excellent leadership and communication skills as well. The best way to gain these skills is to pursue the Masters in Business Administration (MBA) degree in public relations.
In your first year as an MBA student, you’ll learn core competencies such as economics, strategy, and leadership. Your second year will cover advertising and copywriting. In addition, you’ll learn all the dynamics of mass communication, such as research and analysis, press releases, and media relations. Since public relations is a competitive field, an MBA will definitely give you the advantage you need. As a public relations student, you’ll need to study trends and gain writing and public speaking skills.
Your education and training in a public relations program will give you the head start you need to get your foot in the door.
What Kind of Career Can You Expect?
Once you complete your MBA in public relations, you’ll have access to a wide variety of management careers, including advertising, marketing, sales, press relations, and many more. Public relations professionals are also needed in public and private sectors, educational institutions, and government offices.
Regardless of the type of organization for which you choose to work, there are plenty of opportunities available in the public relations field.
Expected Salary and Career Growth
While there is a demand for jobs in public relations, it’s important to note that the number of people entering public relations has increased dramatically over the past few years. But don’t worry.
Many people still find jobs in a variety of media-related disciplines. An MBA degree in public relations makes you aware of the skills you need and gives you a big advantage over the competition.
When you graduate with an MBA in public relations, you can expect an income range between $30,000 and $100,000 per year, depending on the company and location you choose.
On average, salaries range between $35,000 and 65,000 annually, and the job outlook for public relations careers is good. Your chances increase two-fold if you speak a second language. If you are interested in advancing in public relations, consider an MBA degree. Take the next step for your future today.